This program, like many others, has an appeal to potential advertisers. Frank V. Strauss & Co. enumerate the benefits of program advertising as follows:
- They are absolutely before the patrons of every theatre every night.
- They reach a superior class of the buying public.
- Besides the representative citizen, they reach the hundreds of thousands of transients who visit the theatre nightly.
Hopefully the Archer Manufacturing Company reaped all those benefits and more from their “German Mustache Trainers” business!
(credit: American Theatre Architecture Archive, Theatre Historical Society of America)
