Most of the advertisements in this 1917 issue of Moving Picture World market directly to film exhibitors making their way in the the “State Rights” distribution program.
“Why not buy the STATE RIGHTS for your territory, show it first yourself and then book it to everybody else?”
“Choice territory still open! State rights buyers seeking the newest livest feature of features will communicate with Frieder Film Corporation.”
(credit: American Theatre Architecture Archive, Theatre Historical Society of America)