These photos show the Loew’s Grand Theatre at its height as a major city movie palace. During the 1930s, this stretch of Peachtree Street in Atlanta was known as the Broadway of the South, in large part due to the wealth of theatres like the Loew’s Grand. 

The Loew’s Grand was originally built as an opera house by Laurent DeGive, a Belgian consul in Atlanta. DeGive’s Grand Opera House, opened in 1893, was a classically appointed opera house. In 1927 the Loew’s circuit purchased the opera house and hired famed architect Thomas Lamb to renovate the opera house into a state of the art movie theatre.

(credit: American Theatre Architecture Archive, Theatre Historical Society of America)